Color is very important for lucettegrace. While brown and yellow are traditionally used for patisserie branding, I wanted to include a different accent that would pop. Every decision I made was to keep lucettegrace's image as a simple but elegant eatery.
lucettegrace
This project is a mock rebranding of lucettegrace, located in downtown Raleigh. lucettegrace brands themselves as a 'contemporary patisserie,' wanting to divorce from typical colors and motifs used for pastry shops. That goal was in the forefront as I played with what updating their brand identity might look like.